SEO

Which SEO service does your business need?

Six routes into the same discipline, and the right one depends on where your customers search. If your business sells in more than one country, international SEO is the starting point: one strategy, several markets, one measurement framework. If your growth sits in a single European market, the Italian SEO and French SEO pages cover keyword research, content and link acquisition handled by people who work in that language rather than translating from English.

Choose multilingual SEO when the same site has to rank in several languages at once, and hreflang, currency and local search behaviour all have to line up. The SEO Europe page is for companies that want one supplier coordinating every market from London instead of a different local agency in each capital. AI SEO covers the newer surface: answer engines, AI Overviews and assistants that summarise rather than list.

How we work on SEO, in London and across Europe

Whichever route you take, the underlying work is the same. We start with what your site already earns in Google Search Console, because existing impressions show where demand is closest, then fix the technical layer: crawlability, indexation, internal linking, Core Web Vitals and the hreflang signals that decide which version of a page a country is shown.

Content comes next, planned against real search demand rather than a topic list, and written by people who sell in the language instead of running English through a translation tool. Our team works across 16 languages from three offices, in London, Verona and Lille, which is what makes a single European programme practical rather than theoretical.

SEO is a compounding channel, not a switch. Nobody can promise a position in an auction they do not control, so we report on what can be verified: indexed pages, impressions, non brand clicks and the enquiries that follow. If you are not sure which of the services above fits, tell us the markets you sell into and we will point you at the right one.

FAQ, SEO services in London and across Europe

How much does an SEO agency in London cost?

There is no single price, because cost is driven by scope rather than by hours. The variables that move it are how many languages and markets you need, the technical state of your site, how much new content has to be produced each month, and whether link acquisition is included. Most agencies, ours included, work on a monthly retainer in pounds sterling, with separate one off fees for an audit or a migration. Ask for the scope in writing before you compare two quotes.

How long does SEO take to produce results?

Expect the first measurable movement within three to six months and a fair judgement of the programme at nine to twelve. Technical fixes can show up in weeks, because indexation and Core Web Vitals improvements are read quickly, whilst new content and authority take longer. The realistic horizon depends on your starting point: an established site with a clean technical base moves faster than a new domain. No agency can guarantee a position, because the ranking is not ours to award.

What is the difference between international SEO and multilingual SEO?

International SEO is about countries, multilingual SEO is about languages, and they overlap without being the same thing. A site targeting Switzerland may need three languages inside one country, whilst a site targeting the United Kingdom, Ireland and Australia needs one language across three countries with different competitors and search behaviour. The technical work differs too: country targeting and local signals in the first case, hreflang and language specific content in the second. Most European businesses need both handled together.

Do you write content in the local language or translate it from English?

We write in the language. Translated pages tend to rank badly because keyword research does not survive translation: the phrase your customers actually search for in French is often not the literal equivalent of the English one, and the questions they ask before buying are different. Content is researched and written by people who work in that market, then checked against local search demand. Our team covers 16 languages across offices in London, Verona and Lille, so this is the standard approach rather than an upgrade.

Do I need to optimise for AI answer engines as well as Google?

Yes, and largely through the same work. AI Overviews and assistants draw on pages that are crawlable, clearly structured and unambiguous about who wrote them, which is what good SEO produces anyway. What changes is the emphasis: a direct answer near the top of the page, self contained sections that still make sense when quoted out of context, structured data, and consistent facts about your business across your site and your Google Business Profile. The AI SEO service above covers this in detail.

Do I need to be based in London to work with you?

No. Mintense works with businesses across the United Kingdom and with companies selling into Europe from elsewhere, and most of the work happens remotely whatever your postcode. The London office matters for meeting in person and for reading the local competitive landscape, and the offices in Verona and Lille matter when a programme runs in Italian or French. What we do need is access to your site and your analytics, and someone who can answer questions about the business.